It’s New Year, New Music in Southside this January, as the area’s best-loved live music venue is bringing together the rising stars of the scene for a series of showcases throughout the month.

The Sunflower Lounge will host the inaugural Discover Birmingham, a month-long festival put on by Birmingham Promoters, where over 100 artists early in their development will play the famous second-city stage, meet leading industry professionals and share a line-up with likeminded musicians.

The Smallbrook Queensway venue has hosted some of the biggest names in music over the years, with Sam Fender and Kojey Radical playing the intimate stage in the past 12 months.

Discover Birmingham could prove to be the springboard to the levels of success that other Sunflower Lounge artists have seen, with Birmingham Promoters teaming up with BBC Introducing, MAS Records, Born Music, Counteract and Musicians’ Union to deliver the programme of gigs.

Spilt Milk Society will be one of over 100 artists performing at The Sunflower Lounge this January

The team at Birmingham Promoters said: “This is a fantastic opportunity for emerging acts from the West Midlands to get involved with what’s happening right now in Birmingham. With it being so early in the year it gives artists the chance to connect with the right people and put themselves on the local radar.

“Teaming up with the likes of BBC Introducing and Mas Records as well as our other friends, with their array of knowledge and resources is exciting, and we’re proud to pull it all together and help produce and support the talent in the region. A key ingredient for local artists is the ability to share the stages with touring acts and we hope this will help fast-track the development of artists to get up to that stage quicker.”

Keep an eye on Birmingham Promoter’s Twitter page @bhampromoters for news on line-ups, tickets and exclusive Q&As with artists.

To get involved or to apply to perform at Discover Birmingham either as an artist or a contributor please email, and to find out what’s going on at The Sunflower Lounge visit